Class

Teaching Content

1

Style: writing in your natural voice

1.1 Style and Turner’s question

1.2 Sentence length

1.3 Sentence structures

1.4 Choice of words

1.5 Appropriateness

** Writing Practice**

2

Style: writing in your natural voice

1.6 Use of capitals

1.7 First and second person pronouns

1.8 Active and passive

1.9 Putting it all together

1.10 A complete guide to style

** Writing Practice**

3

Brands

1.Talk about your favorite brands

2. Discuss two authentic product promotions

3. Reading: Outsourcing production – Financial times

4

Good usage: the split infinitive and all that

2.1 So who decides?

2.2 Is it wrong to split an infinitive?

2.3 Can you start a sentence with and, but, because or if?

2.4 Can you end a sentence with a preposition?

** Writing Practice**

5

Good usage: the split infinitive and all that

2.5 Can you use can in the sense of “have permission”?

2.6 Can you use hopefully in the sense of “it is to be hoped that”?

2.7 Is it all right to use the word get or got?

2.8 Is it true that, after if, then is redundant?

2.9 After the word different, do you use from, to or than?

** Writing Practice**

6

Travel

1.Talk about your travel experience

2.Reading: Air rage – Guardian

7

Good usage: the split infinitive and all that

2.10 Can you use I have gotten or must it be I have got?

2.11 What is the etymological fallacy?

2.12 What is gender-biased language and how do you avoid

2.13 When do you write numbers words, and when as digits?

** Writing Practice**

8

Good usage: the split infinitive and all that

2.14 What are the right and the wrong ways of using myself and other –self forms?

2.15 When do you use said, and when said that?

2.16 When do you use which and when do you use that?

2.17 When do you use who, whom and whose?

2.18 When do you use less, and when fewer?

** Writing Practice**

9

Organization

1.Rank status symbols in order of importance

2.Reading: Flexibility in the workplace – Fast Company

10

Good usage: the split infinitive and all that

2.19 When do you use if, and when whether?

2.20 When do you use shall, and when will?

2.21 How do you use acronyms (combinations formed from initial letters)?

2.22 None of them is or none of them are—and all the rest

** Writing Practice**

11

Punctuation and the use of capitals

3.1 Why is punctuation worth a writer’s serious attention?

3.2 The three end stops: (.) (?) (!)

3.3 Commas (,)

3.4 Semicolons (;)

3.5 Colons (:) and dashes (—)

** Writing Practice**

12

Change

1.Discuss attitudes to change in general and at work

2.Rank stressful situations

3.reading: Change in retailing – Financial Times

13

Punctuation and the use of capitals

3.6 Round brackets ( )

3.7 Square brackets [ ]

3.8 Apostrophes (‘)

3.9 Ellipses (…)

3.10 Slashes (/)

3.11 Hyphens (-) and en dashes (–)

** Writing Practice**

14

Punctuation and the use of capitals

3.12 Italics or underlining

3.13 Quotation marks (‘ ‘ or “ “)

3.14 CAPITAL (or UPPER-CASE) LETTERS and small (or lower-case) letters

Words, words, words

4.1 A list of the most often misspelt words

4.2 Words that are often confused

** Writing Practice**

15

Final Exam