Class

Topic

Lead-in

Skills Focus

1

Unit 1

Company Structures

The departments in a company

Describing responsibilities in a company

2

Unit 2

Recruitment

Graduate career opportunities

A job advertisement

A job interview

Selecting candidates and job interviews

3

Unit 3

Retailing

Janet Moore, a retail specialist

A consumer survey/survey report

4

Unit 4

Franchising

A business adviser on franchising

Choosing a franchise

5

Unit 5

International Business Styles

Management styles in five different countries

Giving and asking for advice: cross-cultural consulting

6

Unit 6

Banking

Banking items and documents

Negotiating a bank loan

7

Unit 7

Business and the

Environment

The role of business in environmental affairs

Convincing a sponsor

8

Unit 8

The Stock Market

Headlines from the financial press

Analyzing share price listings

9

Unit 9

Import Export

Why countries trade: an OECD economist

The bill of lading

10

Unit 10

Company Performance

Departments of Pricewaterhouse Coopers

Presentations

11

Unit 11

Setting Up a Business

Advantages and disadvantages of different types of company; checklist for starting a business

How do you rate as an entrepreneur?

12

Unit 12

Corporate Alliances and Acquisitions

Extracts from the financial press

Meetings, minutes of a meeting

13

Unit 13 Marketing

Market research techniques

Direct mail marketing

14

Unit 14 Product and Corporate Advertising

Advertising media/advertising

Designing a TV commercial

15

Unit 15 The Business Media

An executive describes Bloomberg business news services

Business news articles